Our Story
The story behind Brogi
Gijs's passion for memories, scents & lifestyle
Born in Amsterdam, conceived in Paris, and made in Grasse, Maison Brogi is a fragrance house shaped by emotion, memory, and modern identity.
Founded by Gijs Broeders, the brand grew from his fascination with the power of scent and how it can instantly bring back a person, a place, or a moment and tell a story without saying a word. For Gijs, perfume has never been simply about smelling good. It is about creating a feeling that stays with you.
That philosophy defines the world of Maison Brogi: modern and futuristic, yet timeless in spirit, elegant, playful, and always with a mischievous edge. Each fragrance is created to feel alive, to carry presence, spark emotion, and turn moments into memories.
From the very beginning, Gijs immersed himself in the world of scent, exploring notes, chasing emotions, and translating moments into fragrance. As the vision for Maison Brogi began to take shape, he established a close creative partnership with Azur Fragrances, working alongside its diverse team of talented perfumers to bring each idea to life.
At the heart of this partnership is French perfumer Maxime Gonzalez-Anton, who works at Azur Fragrances and has been Gijs's creative partner since the earliest days of Maison Brogi. From the very first creations, Gijs and Maxime have developed the fragrances together. Gijs brings the memories, emotions, and instinct behind each concept, while Maxime transforms them through his artistry, precision, and technical mastery.
Alongside Maxime, Maison Brogi continues to collaborate with Azur's wider team of perfumers, each bringing a unique perspective and expertise to an olfactory world that is bold, modern, and unmistakably Brogi.
"I'm not just creating perfumes — I'm bottling memories, moods, energy. It's about emotion first, always."
— Gijs Broeders
Every Maison Brogi fragrance begins not with an ingredient, but with an emotion. A memory, a mood, or a moment that refuses to fade. From there, it is shaped into something bold, instinctive, and meticulously composed. Elegant without becoming predictable, playful without losing sophistication, and always carrying a touch of mischief. Each creation develops through intuition, experimentation, and the freedom to follow an idea until it feels unmistakably Brogi.
What began as Gijs's personal way of translating emotion into scent soon became something others recognized in themselves. Maison Brogi is growing beyond fragrance into a modern sensory world where scent, design, lifestyle, and identity come together. Futuristic in its expression, playful in its attitude, and emotional at its core.
From perfumes and scented objects to spaces and immersive experiences, every expression of the house shares the same intention: to bring feeling to a moment, presence to a space, and scent to a memory.
Gijs Broeders — founder Brogi
I love what we're building with Brogi. It's more than perfume. It's about creating moments you remember, moments that stay. It's about bringing people together, sharing experiences, and building a community that feels real and close. A place where everyone chooses to be, because they feel something. Brogi is memories, connection, and belonging. It's something we create together, and something people are proud to be part of.
Community
Building the Brogi family
Maison Brogi is always evolving. We explore new ideas, challenge convention, and refine every detail without losing the emotion at the heart of the house. Each creation is driven by instinct, shaped through craftsmanship, and brought to life through meaningful collaborations with perfumers, artists, and creative minds who understand our vision.
But Maison Brogi is not defined by fragrance alone. Around the house, a community has formed: the Brogi Family. A growing circle of fragrance lovers, partners, and visionaries connected by a shared appreciation for individuality, creativity, and modern luxury. Together, we create more than products. We create moments, experiences, and stories that become part of people's lives.
Maison Brogi is where innovation meets emotion, and where everyone who becomes part of our world helps shape what comes next.
"Brogi doesn't just follow trends — we create and redefine them."Discover Our Fragrances